"The design goals of the G4" and LG's choice to focus on a "2K experience" were what governed the decision to use the 808 rather than the 810, he said. He explained that the 810 is optimized for 4K video, while the 808 is better suited to handle 2K video. Microsoft has promised new 'Lumia smartphones powered by Snapdragon 810 processors'Īnd as for claims that LG chose the Snapdragon 808 rather than the 810 due to overheating problems? McDonough had an answer for that too. He went on to say that "someone very artfully took that and used it to fuel the rumors", but he refused to suggest who that 'someone' might have been. So when pre-released hardware doesn't act like commercial hardware, it's just part of the development process." But we all build pre-released products to find bugs and do performance optimization.
HTC ONE M9 REVIEW FORBES SOFTWARE
Those rumors were compounded by an image published by in March, showing a HTC One M9 with the 810 chip reaching a temperature of 55.4C (131.7F) - but the fact that the handset was running pre-release software that had not been optimized for commercial release made this a somewhat unfair test.Įven so, some publications made similar anecdotal observations about the chip running hot while testing the handset for reviews, including Forbes, and McDonough acknowledged this: "Everything you're saying is fair. Then somebody decided to put out false rumors about that, which is unfortunate, but sometimes that's how business is done."
Jay McGregor / Forbes: HTC One A9 Hands-on: HTC Builds. HTC One M9 and One M9+ Ina Fried / Re/code: The HTC One A9 Is a 399 Android-Based iPhone Look-Alike, and That Could Be a Problem. He went on to say that "someone spreading false information about the 810", adding: "Our point of view is that those rumors happened with the LG G Flex 2 and Qualcomm 810 being first to market with the premium-tier application processor. HTCs One A9 has a high-quality look and feel, similar to an iPhone, available this November for 399 with 3GB of RAM and 32GB of storage.
In an interview with Forbes, the company's vice-president of marketing, Tim McDonough, said: "The rumors are rubbish, there was not an overheating problem with the Snapdragon 810 in commercial devices." Samsung was said to have dropped the 810 from its new Galaxy S6 as a direct result of these issues the launch of the OnePlus 2 was rumored to have been pushed back for the same reason and most recently, the rollout of the LG G4 with a hexa-core Snapdragon 808 processor, rather than the 810, has been widely assumed to be a result of the same problems.īut according to Qualcomm, the issues with its new chip never existed. Back in December, reports began to emerge claiming that Qualcomm's newest top-of-the-line processor, the Snapdragon 810, was suffering problems with overheating - problems that were causing some manufacturers to think twice about including it in their next-generation flagships.
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